Sofra Express
Website
Sofra Express
Fast, Fresh, and Full of Flavor Now Just a Click Away
About Project
Client name : Mohamed Hegazy
Country : Egypt
Sector : Food & Beverage Services
Website Type : E-Commerce
The Challenge
Sofraa Express is a quick-service restaurant that serves authentic Middle Eastern cuisine from mezze and grilled favorites to traditional desserts all prepared with a focus on speed, freshness, and bold flavor.
Their growing popularity demanded a digital ordering system that:
🔸 Reflects the warmth and authenticity of Sofraa’s Middle Eastern cuisine.
🔸 Delivers a fast, mobile-friendly ordering experience that makes every meal easy to enjoy.
🔸 Highlights daily specials and combo meals with clear visuals and simple navigation.
🔸 Integrates seamlessly with delivery platforms and WhatsApp for quick, convenient ordering.
They needed more than just an online menu they needed a digital sofra, a table that welcomes everyone.
Our Solution
We created a vibrant, high-conversion website that feels just like stepping into their restaurant only from your phone.
1. Brand Identity & Visual Storytelling
🔸 Appetizing food photography (homemade style, family meals)
🔸 Warm color palette (earth tones, deep reds, golden accents)
🔸Tagline: “Good Food. Fast. Just Like Home.”
2. Mobile-Optimized Ordering Experience
We built a simple, scroll-friendly menu with:
🔸Category filters (Mezze, Mains, Desserts, Combos)
🔸 Daily Specials banner
🔸One-click WhatsApp order button
🔸 Delivery area checker
3. Digital Marketing & Visibility
We launched with:
🔸 Instagram Reels showing food prep and happy customers
🔸 Targeted Meta ads for local food lovers
🔸 Google My Business optimization
4. Customer Retention Tools
We added:
🔸Email signup for weekly specials
🔸Loyalty program teaser (“Earn a free meal”)
🔸Social proof (reviews, follower count)
The Result
🔸Fast, intuitive ordering experience (80% mobile users)
🔸25% increase in daily orders post-launch
🔸Strong local engagement on social media
🔸 Brand consistency across digital and physical touchpoints
🔸 Scalable platform for future app or delivery integration
What client say
The team at Haweya created a modern and elegant e-commerce website that presents our bags and accessories beautifully, while ensuring a seamless shopping journey for our customers
