Mazalle Campaign
Performance Marketing
Mazalle Campaign
“A data-driven paid media campaign designed to increase sales and maximize return on ad spend (ROAS).”
Campaigns Performance Breakdown – Ads Manager dashboard displaying detailed results of multiple ad sets. Metrics include Reach, CTR, CPC, ROAS, and Website Purchases. The highlighted columns show strong CTR performance, high purchase volumes (728, 606, 255), and excellent ROAS (13.33, 13.08, 12.72), proving the effectiveness of the performance marketing strategy.
Performance Overview
Key performance insights showing campaign efficiency and measurable growth.
This overview highlights the results achieved during the campaign period:
- 227 website purchases generated in just two weeks.
- 120.77 EGP cost per purchase, showing cost efficiency.
- 27,415 EGP total ad spend, representing the scale of investment.
The daily performance trend shows purchase fluctuations across the campaign, while optimization strategies helped sustain consistent results and maximize return on ad spend (ROAS).
